Own Your Game

An open letter · 2026 An open letter · 2026 World Cup

Whose game is it anyway?

Young people across all regions. One open letter to FIFA. About the future of the game we love.

Read the letter

In their own words

Hear it from the players themselves.

Meet all 88

In their own words

Hear it from the players themselves.

Meet all 88

The country counter

Each one is a country where young people recorded videos and added their name to the letter.

Today's starting eleven

New Players. New Stories. Same Question.

Every twelve seconds, another young person enters the game. Watch their videos. Hear why they are asking: whose game is it anyway?

Next rotation in 8s

Next rotation in 8s

Why this letter

The biggest stage. The youngest authors.

Every four years the planet turns its attention to one sport for one month. We thought that was a good time to ask young people what the game looks like from where they stand.

Across 22 countries, 88 young people recorded their thoughts and added their name to the letter you are about to read. They talk about what the sport should feel like.

Because the game belongs to more than brands, sponsors and broadcasters. It belongs to players, fans, families and communities too.

Own Your Game — an open letter to FIFA from young people around the world

Hear it from the players themselves.

Hear it from the players themselves.

The biggest stage. The youngest authors.